For water damage restoration and home service companies
Getmorejobs.Wastelessmoneyonmissedleads.
We run Facebook and Instagram ads to bring in new customers. When someone calls or asks for help, we answer fast, follow up, and help book the job. We also send your approved paperwork, payment reminders, and review requests. You focus on the work.
Then a paid 30-day pilot: $297 setup at signing, then $1,297 for 30 live days
Your ad budget goes straight to Facebook and Instagram, not to us
One request, start to finish
Example
New request from your Facebook adTue 9:40 PM: water in the basement
Called back right awayTue 9:41 PM, as the customer asked
Inspection booked in your calendarWed 8:00 AM
Your quote sent, then followed upThursday
Payment reminder sentOn the due date
Review requestedAfter you mark the job done
Shown in your monthly reportMonth end
Where money slips awayThe problem
Goodjobsgetlostinthegaps
Here is where work can slip away. None of these looks big on its own, but together they can add up.
New requests wait too longSomeone asks for help at 9 PM. Nobody calls until morning. By then, they may have hired someone else.We call or text back quickly.
Calls go to voicemailThe phone rings while you are on a job. The caller tries the next company.Calls you send to us are answered 24/7.
Quotes go quietA quote goes out on Tuesday. Nobody follows up. By Friday, the customer has moved on.We follow up on the quotes you send.
Invoices sit unpaidThe job is done and the invoice is out. Nobody likes chasing money.We send polite payment reminders.
Happy customers leave no reviewThey loved the work. Nobody asked, so the review never gets written.We ask for an honest review after each job.
Past customers forget youTheir next job goes to whoever reaches them first.We reach out to past customers for you.
The result: you get more value from the inquiries you have already paid for, and you spend less time chasing them. Your ad budget is still yours to set; it does not go down on its own.
One example: missed calls
What could missed calls be costing you?
Missed calls are only one place money slips away. Move the sliders to match your business. The last one is your own guess. This is your math, not our promise.
Work you could be losing each month$3,900
3 calls a week × 4.33 weeks a month × 30% × $1,000 a job, rounded to the nearest $10.
This is the price of the jobs, before your costs. It is not profit, and it is not what the pilot will win back. It also leaves out new inquiries from ads and quotes that were never followed up.
We follow up on the quotes you send. We also chase no-shows and reschedules, so the visit still happens.
You do the visit and set the price
Step 06Your paperwork, sent for you
Quotes, contracts, e-signature requests, and invoices go out from templates and prices you approve. We never make up a price.
You approve every template
Step 07Payment reminders
Unpaid invoices get polite reminders on a schedule you agree.
You agree the schedule
Step 08Review requests
When you mark a job done, the customer is asked for an honest review, in the same words every time.
You mark jobs done
4
See what happened
Every month, in plain words
Step 09Monthly report
A plain report of what happened. Then we go through it together on a 30-minute call.
You get the full picture
Each report shows
Ad spend
New requests
Callbacks
Booked visits
What we changed, and why
Your part
Access to your Facebook page, ad account, and one calendar
Your services, service area, and prices
Open times and your rules for urgent calls
Approval of ads, scripts, and templates before they go live
The work itself: visits, jobs, and talking with customers on site
Your ad budget is separate from our fees.
Your ads run in your own ad account with Meta, the company behind Facebook and Instagram, and you pay Meta directly. You set the budget. We never change it without your OK.
See it workExamples
Watchhowawaterdamagecallcouldgo
Pick an example to play it. These are made-up examples, not real customers, calls, or results. Yours would use your own scripts, prices, and rules.
Pick an example to play
The 9:40 PM ad request, illustrative example. Meta ad lead, Water in basement, 9:40 PM.
Callback started, 9:41 PM. Permission given on the form
Your business: Hi, you asked about water in your basement. Is it still coming in?
Customer: No, but the carpet is soaked.
Your business: We can inspect it tomorrow at 8 AM or 10:30 AM. Which suits you?
Inspection booked, Wednesday 8:00 AM. In your calendar. Confirmation text sent.
Meta ad leadWater in basement, 9:40 PMExample
Callback started, 9:41 PMPermission given on the form
Your business
Hi, you asked about water in your basement. Is it still coming in?
Customer
No, but the carpet is soaked.
Your business
We can inspect it tomorrow at 8 AM or 10:30 AM. Which suits you?
Inspection booked, Wednesday 8:00 AMIn your calendar. Confirmation text sent.
Meta ad leadWater in basement, 9:40 PMExample
Callback started, 9:41 PMPermission given on the form
Your business
Hi, you asked about water in your basement. Is it still coming in?
Customer
No, but the carpet is soaked.
Your business
We can inspect it tomorrow at 8 AM or 10:30 AM. Which suits you?
Inspection booked, Wednesday 8:00 AMIn your calendar. Confirmation text sent.
Incoming call, (555) 014-0164Routed from your business line
Customer
Water is coming through the kitchen ceiling right now.
Urgent under your rulesActive water
Your business
We're connecting you to the on-call technician now. Please stay on the line.
Transferred to your on-call numberSummary texted to you
Quote sent from your templateYour prices. Opened, not signed yet
Your business
Hi, checking you received the quote for the basement dry-out. Any questions we can pass to the team?
Customer
Does it include replacing the carpet pad?
Question passed to youYou answer, we follow up
Signed, Thursday 4:12 PMCopies sent to both sides
Invoice sent, $1,840.00Approved by you
Your business
A friendly reminder that invoice 2087 is due today. You can pay securely with the link below.
Second reminder, three days laterOn the schedule you agreed
Paid through the payment linkReceipt sent
You marked the job complete
Your business
Thanks for choosing us. Would you share an honest review of how the job went? It helps other homeowners.
Review request sentSame wording for every customer
Callback started, 9:41 PMPermission given on the form
Your business
Hi, you asked about water in your basement. Is it still coming in?
Customer
No, but the carpet is soaked.
Your business
We can inspect it tomorrow at 8 AM or 10:30 AM. Which suits you?
Inspection booked, Wednesday 8:00 AMIn your calendar. Confirmation text sent.
Example 1 of 5
Want to see how this would work for your business? We can walk you through it on an intro call.
The pilot is paid, and the price is set up front. Your 30 days start only when your ads and the system that answers, follows up, and books visits are both live and tested. Then we decide together what comes next.
30-day paid pilot
Ads, fast answers, and follow-up, run for you
Setup, due when you sign
$297
30 days of live serviceStarts once your ads and the system that answers, follows up, and books visits are both live and tested
$1,297
Total CapturePoint fees for the pilot
$1,594
Plus your ad budget, which you pay Meta (Facebook and Instagram) directly through your own ad account, and any agreed overages. All prices in US dollars.
No per-appointment fees during the pilot.
No automatic renewal. Continuing after day 30 needs new terms, agreed in writing.
You sign the pilot agreement and pay the $297 setup fee. You give us access to your ad account, calendar, and phone setup, and approve the ads, scripts, and templates.
2Before day 1
Build and test
We build the ads, the request form, and the call and message setup. Then we test calls, texts, bookings, and handoffs from start to finish. How long this takes depends partly on how fast access and approvals come through.
3Day 1
Everything goes live together
Your ads and the system that answers, follows up, and books visits switch on the same day, once both are live and tested. That is day 1 of the 30 live days. We check the ads every week. The budget only changes if you approve it.
4Days 23 to 25
Results review
We go through ad spend, new requests, callbacks, booked visits, and what we changed. Then we talk honestly about whether to keep going.
5Day 30
The pilot ends
It only continues if we both sign new terms. Nothing renews on its own.
Included in the pilot
Facebook and Instagram ads, checked every week
One ad request form or one simple web page
Calls you send to us answered 24/7
Quick callbacks to new requests that said yes to contact
Your questions asked, and visits booked into your calendar
Quote follow-up
Follow-up on no-shows and reschedules
Your approved quotes, contracts, e-signature requests, and invoices sent
Payment reminders
Honest review requests after finished jobs
One message campaign to past customers
A monthly report and a 30-minute review call
Usage included for the 30 days
1calendar
1,500call minutes
1,800text message (SMS) segments
3,000emails
We tell you when call minutes, texts, or emails reach 80% of what is included.
Usage beyond an allowance is billed at the overage rates in your pilot agreement.
A standard text of up to 160 characters is one SMS segment. Longer texts count as more.
The pilot agreement you sign before anything starts sets out the full terms, including approvals, delays, refunds, data, and what happens at the end.
Free guides
Wanttolearnmorefirst?
Short, plain guides on the problems behind lost jobs. Read them before a call, or instead of one.
Short answers to what owners ask first. The signed pilot agreement has the full terms.
What happens on the free intro call?
After you send the form, we contact you by email or phone to set up a time that suits you. Sending the form does not book a time. On the call, we explain what we do, learn about your business, and see whether the paid pilot makes sense for you. The call costs nothing and you are not signing up for anything. If the pilot fits, we send you the pilot agreement to read before anything is signed or paid.
How will this help me make more money?
In a few ways. Ads on Facebook and Instagram bring in new requests. We answer them quickly, so fewer people go to the next company. Calls you send to us get answered instead of going to voicemail. We follow up on your quotes, so fewer go quiet. That gives you more chances to book work. We cannot promise a number of jobs, because the customer always makes the final choice.
How does it help me waste less?
You get more out of the requests your ads already paid for, because fewer are missed or left waiting. And you spend less of your own time chasing quotes, invoices, and reviews. It does not lower what the ads cost. You still set the ad budget.
How much should I spend on ads, and who pays for them?
You set the budget, and you pay Meta, the company behind Facebook and Instagram, directly. It is separate from our fees. We agree a starting budget with you before launch and never change it without your OK. The ad account, the ads, and your customer list stay yours when the pilot ends.
How does booking into my calendar work?
We connect one calendar. You choose which times are open for inspections or estimates, and we only book customers into those times.
What happens with urgent calls?
You set the rules before launch. For example, active water or a burst pipe can go straight to your on-call number, with a short summary sent to you. We do not send out crews or give safety or insurance advice.
Who answers the calls and messages?
An automated system handles calls, texts, and emails, using the scripts and templates you approve. Anything outside them, such as a pricing question or an unusual request, is passed to you.
What needs my approval?
The ads, the request form or web page, the call and message scripts, your prices, and the templates for quotes, contracts, invoices, reminders, and review requests. Nothing goes out in your name until you have approved it.
When do the 30 days start, and when do I pay?
The $297 setup fee is due when you sign the pilot agreement. The $1,297 covers 30 days of live service. Those days start once your ads and the system that answers, follows up, and books visits are both live and tested. Setup time depends partly on how fast you share access and approvals, so we agree a target date with you instead of promising one.
Are there any extra charges?
First, your ad spend: you pay Meta, the company behind Facebook and Instagram, directly for your ads. That is separate from our fees. Second, usage: the pilot includes 1,500 call minutes, 1,800 text message segments, and 3,000 emails. Usage above these limits is charged at the rates in your signed agreement. We tell you when any of them reaches 80%. There are no per-appointment fees during the pilot.
Do you guarantee jobs, payments, or reviews?
No. We run the ads and the follow-up, and we report exactly what happened. Whether a customer books, pays, or leaves a review is their choice.
What happens at the end of the pilot?
The pilot ends after 30 live days. Around days 23 to 25, we go through the results with you. If we both want to keep going, we agree the price and terms in writing. Nothing renews on its own.
Is this only for restoration companies?
We are starting with water damage restoration and similar home service businesses, such as mold removal, plumbing, and roofing. If your work is different, request an intro call and we will tell you honestly whether the pilot fits.
Free intro call
Let’s see if we can help you book more jobs
The intro call is free, and you are not signing up for anything. Send your details and we will get in touch. Tell us about your work, and we will tell you honestly if we can help.
1Send the formYour name, your business, and how to reach you. It takes about a minute.
2We get in touchWe contact you by email or phone to set up a time for the call. Sending the form does not book a time.
3Your free intro callWe explain what we do, learn about your business, and see if the paid pilot makes sense for you.
The intro call is free. The pilot itself is paid: $297 setup at signing, then $1,297 for 30 live days.
